Effective Date: 10-06-2025
1. Introduction
Welcome to Hidden Cool LTD (“we”, “us” or “our”). This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit hiddencool.co.uk or use our services.
2. Information We Collect
We may collect:
- Information You Provide: name, email address, phone number, billing/contact details, etc., when you register, subscribe, or contact us.
- Automatically Collected Data: IP address, device/browser type, operating system, usage patterns, cookies, tracking technologies.
3. How We Use Your Information
We use your data to:
- Provide and maintain our services
- Process transactions and send confirmations
- Communicate with you (newsletters, updates, support)
- Improve the website, features, and user experience
- Monitor and prevent fraud or abuse
4. Legal Basis for Processing (EU/EEA Data Subjects)
If you’re in the EU/EEA/GDPR jurisdiction, we process data based on:
- Your consent (e.g., cookies, newsletters)
- Contractual necessity (service delivery)
- Legitimate interests (site analytics, fraud prevention)
5. Data Sharing and Third Parties
We may share your personal information with:
- Service providers (hosting, analytics, payment processors)
- Legal or regulatory authorities, if required by law
- Business partners, only with your prior consent
We do not sell your data to third parties. If we ever change that, we’ll notify you and give you the option to opt-out.
6. Cookies and Tracking Technologies
We use cookies and similar tools to:
- Remember preferences and login
- Understand how you use the site (e.g., Google Analytics)
You can disable cookies via your browser, but some features may not work properly.
7. Data Retention
We retain your data only as long as necessary:
- To provide services
- To comply with legal obligations
- To resolve disputes
8. Data Security
We implement reasonable security measures (encryption, firewalls, access controls) to protect your data. However, no system is 100% secure, so please contact us if you suspect a breach.
9. Your Privacy Rights
Depending on your location, you may have rights including:
- Access: request a copy of your data
- Rectification: correct inaccurate data
- Erasure (“right to be forgotten”)
- Portability: receive your data in a standard format
- Objection/Restriction: in specific circumstances
- Opt-out of marketing communications: unsubscribe at any time
To exercise your rights, contact us via the details below.
10. Children’s Privacy
Our service is not intended for individuals under [13/16] (depending on jurisdiction). We do not knowingly collect their data. If we learn we’ve collected it, we’ll delete it promptly.
11. International Data Transfers
We may transfer data to countries with different data protections. When we do, we rely on appropriate safeguards such as:
- Adequacy decisions
- Standard contractual clauses
- Binding corporate rules
12. Links to Third-Party Sites
Our site may contain links to other websites. We are not responsible for their privacy policies or actions.
13. Changes to This Policy
We may update this policy from time to time. The “Effective Date” will reflect the last update. Significant changes will be communicated via email or through a notice on our homepage.